In the role of executive director of External Affairs, Michael Richards oversees
Government Relations, Corporate Communications and Community &
Preventive Care Services.
Michael accepted the position of executive director of Government Relations and
External Affairs in July 2010. Prior to his position at Gundersen Lutheran,
Michael was the director of Government Affairs for Harley-Davidson, working in
all 50 states and at the federal level. He has also worked inWisconsin State
Government where he played an important role in a variety of public policy issues
including the state budget and economic development.
Michael holds a bachelor’s degree in Political Science and Legal Studies from the
University ofWisconsin-Eau Claire along with a master’s degree in Public
Administration from the University ofWisconsin-Oshkosh. He currently serves
on the La Crosse County Economic Development Fund Committee,
La Crosse Chamber of Commerce Government Action Committee, Joint City-
County Housing Task Force, La Crosse Promise Board, Downtown Mainstreet
Board and 7 Rivers Region Alliance.